7 Best Trade Show Booth Ideas for 2020
Ready to up your brand’s game at next year’s trade show? A creative and thoughtfully designed exhibit will not only help you stand out from the competition. It will ensure you attract more visitors, grow brand awareness, and achieve your trade show goals. So let us give you some insights and examples into upcoming trends […]
4 Pre-Trade Show Marketing Tips to Fill Your Booth with Attendees
With so much focus placed on your trade show exhibit and the event itself, it’s really no surprise that the vast majority of exhibitors fall short on pre-show marketing. In other words, so much effort is being placed on the show itself, that companies are neglecting to market to the attendees they’re trying to attract. […]
Branding Tips – Make it an Experience!
In our article “Branding Memories Through Trade Shows“, we talked about defining the word “brand” as a “memory”. And that everything you remember about a company through interaction, it’s products, it’s advertising, what other people say or any other interaction is their “brand”. Let’s take that discussion a bit further and say that if a […]
Branding Tips – Building on the Experience!
In this two-part series, we tackle the idea of reinforcing the “memory” of your brand through “experience”. And that by creating a positive “feeling” around your business, products, and services, for your prospects and customers – you can effectively lead them from being loosely aware of your business to becoming loyal brand evangelists. In part […]
6 Tips for Marketing During a Trade Show
Marketing your company & products at trade shows requires planning, effort and budget – make it an investment that pays you a return! Enough cannot be said about the need to market to your customers and prospects in the months and days leading up to your trade show event – but that’s another article. Here […]
6 Post Trade Show Marketing Tips
So, the big trade show event has come and gone!?! Your exhibit is safely packed up and off to its next destination, your sales team has headed home and you’re left with a pile of business cards and post-it notes. So, what now?? Well, hopefully going into your event you had a pre-show marketing strategy, […]
Trade Show Planning: Your Ultimate Pre-Show Checklist
You won’t be surprised to hear that trade show displays require a lot of pre-show planning. From designing a custom exhibit to arranging the transport, your team will have many different tasks. To keep your event planning running smoothly, we’ve put together the ultimate pre-show checklist. Find out our top 9 tasks for trade show […]
How to Customize a Standout Rental Exhibit
We’ve discussed the strength of our custom exhibit rental inventory before, but it bears repeating. We truly have options as diverse as our list of clients. We have the pleasure of serving companies from multiple major industries. As a result, our inventory needs to be as varied as our client list. One of our largest […]
Exceeding Customer Needs On The Show Floor
Are you looking for a more successful show floor experience? Try starting with your pre-show planning. Create pre-show marketing material that can generate buzz before the show and target touch points relevant to your key audiences. Set up appointments prior to the show to help smooth out the trade show experience and show your customers […]
Compact Modular Exhibits – It’s About Flexibility, Not the Materials
When looking to purchase a trade show display, don’t overlook the flexibility that comes along with compact modular trade show exhibits. What exactly is a “compact modular exhibit” you might ask? Great question my friend! Read on! What a Modular Exhibit Is & Isn’t To understand what makes up a compact modular exhibit, it’s also […]