Successful Trade Show Exhibits Require Team Efforts
We’ve all been taught from the earliest age that working together as a team is critical to the success of the groups that we’re a part of. Whether we’re talking about our Little League baseball teams or our marketing team – in charge of our trade show efforts, collaboration with our team members makes us […]
How to Measure and Report on Trade Show Success
ROO vs. ROI (Or, How to measure up by measuring objectives) So, you alone have been given the monumental task of managing a successful trade show program for your organization. Stress – growing. Budget – shrinking. It falls to you to facilitate the entire process and at the end… You will be judged. By what, […]
Your Rental Trade Show Booth & Show Services
In a number of articles we’ve written – we’ve talked up the benefits to trade show rental programs. And all of the pros we’ve discussed are certainly attractive and rental programs can be a fantastic alternative to purchasing your trade show booth for many reasons. But that doesn’t mean you don’t need to do your […]
5 Tips to Maximize Trade Show Exhibit Traffic Flow
Ever been to an Apple Store on a moderately busy day (honestly, when AREN’T they busy)? Your first glance through the open entryway and the glass windows reveals what appears to be FAR to many patrons to possibly accomplish anything in that little store – no matter how big the store actually is! But, knowing […]
Trade Show Booth Lighting Tips: Brighten the Mood
If you built a new home, you would spend lots of time and money choosing the right light fixtures for each room. It shouldn’t be much different when you build a trade show exhibit. Lighting is just as important as your exhibit design, custom flooring and beautiful graphics. People receive 85% of their information through […]
Top 5 Ways to Use iPads in Your Trade Show Booth
Over the last few years iPads have been popping up more and more often in trade show booths. Exhibitors are using these handy little tools in a number of creative ways and for good reason. With a low cost barrier, they’re not only economical to have on-hand but they look great, as stand-alone kiosks, and […]
Shipping Your Trade Show Exhibit: What to Consider
Probably one of the most commonly overlooked areas of trade show services is shipping – often becoming an after-thought and not properly planned for. In reality, the choices you make regarding the shipping of your exhibit are mission-critical to the success of your show. Keep in mind that, in the trade show business, production and […]
Who Else Can Rent My Trade Show Booth?
In the last article of our series, related to “the questions you should ask of your trade show rental partner prior to signing the contract” – we’ll tackle the burning question: Can other exhibitors rent the same trade show booth as my company? Of course there are sooooo many reasons why you wouldn’t want your […]
5 Questions to Ask Before Signing a Long-Term Exhibit Rental Agreement
My company is planning to rent, rather than buy, our next booth. So as I hunt for rental-exhibit providers, what questions should I ask them before signing a long-term agreement? Compared to purchasing a new exhibit, renting seems like a short-term commitment with minor risks and a minimal upfront investment. And as such, many exhibitors […]
Top 20 Trade Show Display “Do’s & Don’ts” Checklist
There are plenty of articles out there telling you what to do and what not to do at your trade show and while you are working your trade show exhibit. But what about when you are first starting to shop for your trade show display? Here’s a quick checklist to help you remember what’s important […]