Exhibiting at SHOT Show.
Make an impact at the 2026 SHOT Show! Whether you’re in search of a fully customized exhibit that embodies your brand’s unique identity and messaging or exploring the flexibility of a customized rental exhibit, ColorCraft has your SHOT Show exhibit design needs covered.
The SHOT Show (Shooting, Hunting, Outdoor Trade Show) is the largest event of its kind in North America, bringing together manufacturers, retailers, distributors, and industry professionals from around the world. Known for its expansive showcase of firearms, ammunition, outdoor gear, and tactical equipment, SHOT Show 2026 is where product innovation, business opportunities, and industry trends converge to shape the future of shooting sports and outdoor recreation.
Where & When.
The essentials for planning your SHOT Show presence.
SHOT Show 2026 will take place January 20–23, 2026, at The Venetian Expo + Caesars Forum in Las Vegas, Nevada.
The event attracts over 50,000 attendees annually, including retailers, wholesalers, law enforcement, military buyers, and outdoor industry professionals seeking the latest products and solutions.
SHOT Show offers a vast trade show floor, product demonstrations, educational sessions, and networking opportunities. The event highlights cutting-edge gear, shooting accessories, and outdoor innovations while providing insight into industry regulations and market trends.
Who Should Exhibit.
Firearms and Ammunition Manufacturers
Hunting and Outdoor Gear Companies
Optics and Scopes Providers
Tactical and Law Enforcement Equipment Suppliers
Knives, Tools, and Accessories Brands
Archery and Crossbow Manufacturers
Outdoor Apparel and Footwear Companies
Shooting Range and Training Solutions Providers
Safety Equipment and Secure Storage Innovators
Technology and Digital Solutions for Outdoor Retail
ColorCraft is your trusted partner for custom trade show exhibit design and fabrication at SHOT Show. We create high-impact exhibits that highlight your products, capture attention, and foster meaningful connections with buyers and industry leaders. Whether you’re debuting a new line of outdoor gear or reinforcing your brand in the competitive firearms and hunting market, we design and deliver exhibit environments and custom SHOT Show rental exhibits that resonate with your audience and meet your goals.
Let's Discuss Your SHOT Show Project.
Tell us about your SHOT Show booth — the sooner we hear from you, the more runway we have to build it right.
Elevate your presence. at the show.
Position your brand as a leader in your industry at SHOT Show. Contact ColorCraft today to build a dynamic, memorable exhibit that connects with decision-makers.
Let's Talk →