Custom trade show rental exhibits and booths provide a number of benefits to companies that desire the look and feel of a custom exhibit, but have restricted budgets. There are of course other benefits to renting your trade show booth that include:

• Eliminating the need for shipping and storage ($$)
• Attending only a show or two each year
• Exhibiting at events outside of your home country

In short, there are many pros to choosing to rent your company’s next trade show display in lieu of purchasing a custom-designed and built trade show exhibit.

A Greener Alternative to Purchasing Your Trade Show Exhibit

There are other benefits to renting a trade show booth however, that often go overlooked. When companies purchase custom exhibits, ESPECIALLY those built for short term use – the materials that go into the construction are often not reusable. This in turn creates an unfortunate amount of wasted materials, in the form of wood, metals and plastics.

Renting a trade show booth on the other hand, for a single show or just a few shows, eliminates the need for exhibits that are built and “burned” in a short period. In other words, your company utilizes the components of the exhibit for your show, and once the show is over, the rental is utilized by another company and so on…..

This process ensures that the components used in a trade show rental scenario are utilized for years, not single events – thereby decreasing their impact on the use of natural resources and the environment.

Through trade show rental programs, we’re simply using fewer resources and less materials end up in our landfills! So, you save your business money and the planet suffers less. That’s a win, win!

Less to Store Decreases Building and Energy Usage

By renting trade show exhibits, we can also reduce the sheer number of trade show exhibits in storage. Think about that for a moment, and what the impact is of storing trade show exhibits. Of course your custom trade show exhibit must be stored in doors and in a climate controlled environment.

For each booth that is stored, more space inside of storage facilities means creating more or larger buildings. This not only impacts the environment by creating more buildings, using more natural resources, but also increases the energy being consumed by the need for more storage facilities.

Again, because the same rental components are used by many customers over the course of the year, we can reduce the amount of overall storage space needed and their draw on energy requirements.

So, if you exhibit at only a few shows each year, consider trade show rentals a more environment-friendly alternative. They’re not bad on the wallet either!

When considering your options for your next trade show event, especially if the budget is a bit tight or your company needs to be represented at multiple shows at the same time – rental exhibits could be a very real alternative. Not only are custom rental exhibits a cost effective solution, but trade show exhibit rentals can serve other needs as well:

• If Your company is not positive that trade shows are the way to go, you can test the waters at a single or few events
• You only attend a few events each year
• You don’t want to incur the costs of trade show exhibit storage and shipping
• You’d like to spend more of your budget on trade show marketing and graphics

So now that we understand some of the benefits of renting a custom trade show exhibit, what about accommodating the size of your show space?  Well, more good news!

Whether you have purchased a 10’x10′ or 100’x100′ exhibit space, there is a custom exhibit rental solution for you. Custom exhibit rentals are truly that – custom! And appropriately can be configured to the smallest of exhibit spaces all the way up to the largest and most prolific spots at the show. In fact, you’re the only one that will know that your booth is a rental, they’re THAT good!

Accommodating the Rental Needs of Smaller Exhibit Spaces

To start with smaller sized exhibits, rental compact modular exhibits offer exhibitors complete brand presence while significantly reducing costs.

But don’t think that by renting a compact modular display that your company will be sacrificing on design or features.

Today’s rental compact modulars boast design enhancements such as arches, curves, LED light boxes and custom colors. And of course by tricking out your rental display with custom graphics, you can truly make your exhibit an extension of your brand.

Small doesn’t necessarily mean limited!

Custom Rental Exhibit Solutions Have the Big Boys Covered Too!

Of course when you’re in need of a larger custom rental exhibit – even a 100’x100′ giant – rentals can still be an intelligent and cost saving option.

With programs such as ShowSmart from DesignShop, now ColorCraft, custom rental exhibits can create the same drama and excitement found in owned trade show properties. Just with the cost flexibility and benefits that only rental programs offer.

Truly, from the smallest modular exhibits to show-stopping giants – rental trade show exhibits are often the most logical choice for your company’s marketing event.

To learn more about how we can assist with your trade show needs, give us a shout! We’d love to show you how rental trade show programs can elevate your brand while keeping your budget in-check!

Trade Show Management & Design with Flair!

Remember the movie, Cocktail, with young Tom Cruise? He tossed those bottles in the air, poured mouth-watering libations and dazzled his patrons. The whole point of flair bartending is to entertain patrons and enhance the overall guest experience. And the handsome Tom Cruise is nothing, if not entertaining.

When you design your trade show exhibit, why not think flair? Why not make your display booth engaging and entertaining?

The Europeans do just that when they design their trade show booths. They have a certain flair, a distinctive style of elegance and practicality when it comes to their trade show booths that can serve you well. They create their exhibits with people in mind rather than products.

European trade show exhibitors also build their displays with high quality, high tech, lightweight materials that are meant to last for a long time. They incorporate flexibility into their displays so they can be quickly changed depending on the show and the audience. And they integrate simple yet elegant design elements to showcase their whole company’s message.

In the U.S., exhibitors focus on displaying and selling products while the Europeans like to showcase their company’s personality rather than a particular product line.

Custom Trade Show Exhibit Design that Deepens the Relationship

Europeans know that people buy from people and so they demand hospitality in their trade show display booths. When designing your custom exhibit make sure to allow for a fluid traffic flow within the display and have customer engagement areas that allow for face to face interactions. Your product may be just what your customers are looking for but if you don’t create a relationship with your customers you probably won’t make the sale.

So when you visit with Doug Hughes and the ColorCraft team, let them know you’d like to incorporate a little European flair in your exhibit booth. It could be risky business if you don’t.