Having a fresh and exciting look for your trade show event is important to your brand and is instrumental in attracting visitors to your booth. On the show floor, the trade show exhibits with the biggest “WOW” factor, the newest technologies and the most interactivity often drive the lion’s share of traffic and in-turn leads.

So how is it possible, if you exhibit a number of times each year, possibly showing multiple product lines or targeting different personas – to always have an exhibit that is hip, focused and unique to each show?

If You Own Your Trade Show Booth or Exhibit

Well, if you own your trade show booth or exhibit, you certainly have the option of switching custom graphics in your booth to change the messaging and to some extent, the look and feel. Custom graphics can certainly do a lot to enhance your brand on the show floor. And by having multiple sets of graphics designed and produced, it’s easy enough to decide which graphics package to utilize for each product, show or audience.

It’s also possible to purchase a booth that can be setup in multiple configurations or sizes. Custom modular exhibits are quite suited to be used for different size show spaces or configurations and with the ability to change graphics – let you alter your exhibit from show to show.

But what of larger, truly custom trade show exhibits? Say a 50’x50′, 2 story GIANT? These exhibits are typically not designed to change from show to show – and while you can alter the graphics package, the blue prints and structure aren’t nearly as flexible. These guys are designed to size and are typically meant for a single configuration!

So, if you exhibit at three shows per year – each with different products or goals or target personas – how can your trade show exhibit be fresh and on-point for each outing?? The answer is “Rentals”!

Trade Show Booth Rentals Keep You Looking Great – Show to Show

Especially if you exhibit at a limited number of shows each year or each show draws a different audience – rental trade show exhibits can be THE answer, to looking unique and fresh at each show you attend. By renting rather than purchasing your trade show booth, you and your company aren’t tied to a single design, size or style exhibit – you could literally have a completely different booth at each show you attend!

There are other benefits to renting a custom trade show booth too! Because you won’t own the exhibit, you’ll be saving dollars by not having to store your exhibit (when not in use) and rentals almost always cost less than the purchase of a booth.

But – can rental trade show exhibits really match my brand?

Absolutely! Not only is there a huge selection of size and configurations for the structure of your exhibit, but with the addition of custom graphics packages, flooring and lighting – no one but you will even know that your exhibit is a rental, rather than an owned property.

Truly the sky’s the limit regarding the branding abilities of your rental trade show exhibit!

Like to learn more about how to keep your trade show program fresh, exciting and engaged? Give us a call, we have a trade show rental program in place that will keep you looking GREAT – at every show you attend!

There are many benefits to renting trade show exhibits over purchasing. This is especially the case if you only exhibit at a few shows each year. Or your budget is a bit limited and you like the idea of spending about a third to half the cost of purchasing the same booth!

But you might ask, “how can renting a trade show booth give my company the same custom feel as owning the exhibit”?

Well, the good news is that renting a trade show exhibit doesn’t necessarily mean you can’t have the same type of custom exhibit as one you’d purchase. With the huge variety of booth components available it’s truly a possibility to rent a trade show exhibit that suits your needs and fulfills your goals – from the smallest to the largest of exhibit possibilities.

But what about branding? Well, more good news. By purchasing a custom trade show graphics package with which to outfit and customize your rental exhibit, your booth can be completely branded and customized to match your brand, target audience, and the products you’re showing. And in the hands of a trained exhibit company and their graphic designers, truly the sky’s the limit when it comes to custom trade show graphics.

Custom Trade Show Exhibit Graphics

When renting a trade show booth or exhibit, just about the only thing you’ll need to purchase is your custom trade show exhibit graphics. But, what you’ll spend on graphics can pay dividends on the show floor, by attracting visitors to your booth and creating the cohesiveness that your brand deserves.

Whether needing to match existing branding, marketing collateral that has already been designed, or creating graphics from scratch for a new product launch – your trade show graphics really help your rental booth become your own.

In many rental trade show booth configurations, you’ll have graphic opportunities on back and outside walls, headers and stands/kiosks. Really, just about any surface in your exhibit can be branded with custom graphics.

Hanging Signs & Banners

And just about nothing helps attendees find your booth easier than with the use of hanging signs. Display your logo and branding on hanging signs, which can be seen from across the exhibit hall and let folks know where you’re at!

Look Different at Each Show

In addition to being able to completely customize the look of your rental trade show booth with custom graphics, they provide a great opportunity for customizing your look from show to show.

Whether you’re promoting different products, or targeting different user groups, switching your trade show booth graphics from show to show is a cost-effective way of dialing in your brand to relate to show attendees.

Be sure to communicate your goals for each show and who you’re selling to, etc., with your trade show exhibit company, so their designers can help you achieve the best results. In the hands of a design professional, you’ll be able to put together a customized look and feel that speaks directly to the attendees on the show floor.

Like to learn a bit more about how a custom graphics package can spice up your rental trade show exhibit? We’d love to hear about your big ideas and your next show!

Since the very beginnings of man, storytelling has been at the heart of human existence. From the very first pictures drawn on the walls of caves to our blogs and “tweets” of today – we are & always have been storytellers. It’s how we communicate, how we learn, and how we associate with one another.

Possibly, in no other place is storytelling more prevalent than in our museums. Since the earliest “public” museums, dating back to around 530 BC (Ennigaldi-Nanna’s museum) stories and accounts of history, invention, art, and our natural world have been told through artifact collections and exhibits.

But how are the stories of history, man, and nature best communicated through the design of museum exhibits?

Museum Stories Are Best Told in a Linear Fashion

Most likely it won’t come as much of a surprise to you, that stories (whether in a museum or on cave walls) are often best told in a linear way – many times incorporating actual timelines. This is especially the case when a museum exhibit is centered around history, invention, or evolutions in our world.

Not only can exhibits be arranged in a chronological manner, with visitors being led through history, but visual cues and exhibit graphics can be used to communicate the progression of an event from beginning to end. Labels, signage, display graphics, and newer technologies all come into play when communicating the idea of an exhibit which represents the transition of time, and the events that occurred during any given period.

Museum Story Telling – Mix Broad with Focused Information

A common theme in many museum exhibits is the sense of communicating a very broad story or history within each exhibit – say, the history of pirates or the evolution of the printing press…..

Many museum exhibits utilize signage or labels to communicate short pieces of history or an explanation with dates pertaining to an exhibit item or artifact. While this is effective in telling the overall, high-level story – often the many stories within the stories are left out.

Telling in-depth, detailed stories about specific exhibit pieces, maybe a single arrowhead,  while in the context of the greater history can be an interesting way to further immerse and educate visitors. This can be achieved through the exhibit design and execution and very well could incorporate technology such as interactive kiosks or mobile applications.

Immersive Technologies in Museum Exhibit Storytelling

While the artifacts and display objects found in museums should be the main focus of any exhibit, how their actual story is told can make or break the exhibit. If an exhibit doesn’t capture the attention of visitors and makes them feel a part of history something is lost.

Today though, we have a number of technologies that can be used to help make museum storytelling more immersive.

Interactive kiosks, which incorporate video, audio, and gaming technologies, are an innovative way to tell those stories, within the stories from the previous section.

Mobile applications, which virtually lead visitors through an exhibit, supplementing the physical exhibit with virtual content is another way to deliver story elements & rich content in creative ways.

Story Telling Through Museum Graphic Design

It should go without saying, that graphic design and signage elements, used in museum exhibits are invaluable to the storyline. Imagine walking through the Museum of Natural History at the Smithsonian and seeing only artifacts in glass cases…

Not much for an entertaining nor educational experience right?

Without the use of traditional graphic design and signage elements, it would be nearly impossible for a museum exhibit to tell a story. Graphic elements not only create the flow within an exhibit but are also responsible for setting much of the tone and in most cases to the actual storytelling!

Like to work with the professionals at ColorCraft to help bring your exhibit’s story to life? We have the experience and the Team. Give us a shout, we’ll tell you our story and learn yours!