ColorCraft, a leader in custom trade show exhibit design and fabrication, has announced the hiring of Karen Rosero-Astacio as Senior National Account Manager. In her role, Karen will focus on managing large-scale, national program accounts and strengthening ColorCraft’s partnerships with enterprise clients.

Karen brings a strong background in trade show client services and program management, with experience overseeing multi-show exhibit programs for leading brands. At ColorCraft, she will work closely with clients to deliver strategic solutions that span creative design, custom fabrication, rentalprograms, logistics, and on-site support.

“Karen’s experience with national accounts and her passion for building lasting client relationships make her an outstanding addition to our team,” said Davis Hughes, ColorCraft Partner and VP of Sales. “As a growing number of clients look to us for comprehensive trade show program management, her expertise will be instrumental in helping them maximize impact across multiple shows and markets.”

“I’m excited to join ColorCraft and be part of a team that’s known for its creativity, quality of work, and client-focused approach,” said Karen Rosero-Astacio. “I look forward to supporting our national program clients, ensuring they have the resources, strategy, and execution needed to make a strong impact on the show floor.”

ColorCraft continues to expand its client services team as part of its long-term strategy to support clients with turnkey exhibit program management. The addition of Karen further strengthens the company’s ability to deliver high-impact trade show experiences for brands in healthcare, technology, consumer goods, and more.

About ColorCraft

ColorCraft is a full-service exhibit agency with more than 30 years of experience in the trade show and experiential marketing industries. With facilities in Orlando, Chicago, and Las Vegas, ColorCraft provides strategic design, in-house fabrication, custom rentals, and program management for clients nationwide. The company’s portfolio includes work for several Fortune 500 companies across a wide range of industries.

ColorCraft, an Orlando-based leader in custom trade show exhibit design and fabrication, has announced a series of internal promotions and organizational changes designed to strengthen production operations and support the company’s continued growth.

The restructuring reflects ColorCraft’s commitment to developing talent from within and aligning leadership roles to better serve client needs across design, fabrication, and on-site execution.

Joe MacDonald has been promoted from Production Manager to Senior Project Manager, where he will take on expanded responsibilities overseeing shop operations and coordinating workflow efficiency across departments.

Andy Booth steps into the role of Production Manager, advancing from Shop Foreman. With his deep experience in custom fabrication and team leadership, Andy will play a key role in day-to-day production management.

James Silva transitions from Carpenter to CNC, Laser-Cutter, and 3D Printer Operator, reinforcing the company’s strength in precision manufacturing and digital fabrication. “These moves are about putting the right people in the right roles to meet the demands of a growing client base and increasingly complex exhibit programs,” said Doug Hughes, CEO of ColorCraft. “We’re proud to recognize the leadership, skill, and potential within our team, and even more excited about what’s ahead!”

ColorCraft continues to invest in people, processes, and infrastructure as part of its long-term vision to deliver innovative, high-impact trade show experiences for leading brands across North America.

About ColorCraft: 

ColorCraft is a full-service exhibit agency with more than 30 years of experience in the trade show and experiential marketing industries. With facilities in Orlando, Chicago, and Las Vegas, ColorCraft provides strategic design, in-house fabrication, custom rentals, and program management for clients nationwide. The company’s portfolio includes work for several Fortune 500 companies across a wide range of industries.

ColorCraft, a full-service trade show exhibit design and fabrication agency, is proud to be named one of Florida Trend’s 2025 “Best Companies to Work For in Florida,” marking the company’s third time receiving this honor. The recognition is part of Florida Trend’s annual ranking, based on independent evaluation of employer policies and an anonymous survey of employees’ workplace experience.

The program is overseen by Florida Trend in partnership with the Workforce Research Group. Final rankings are based on two components: a review of organizational policies (the WRG employer assessment) and employee feedback through anonymous surveys addressing engagement, leadership, benefits, training, and workplace culture.

“As a team that builds immersive brand experiences every day, we understand that creating a culture that inspires collaboration, personal growth, and balance is essential,” said Doug Hughes, CEO of ColorCraft. “Being recognized among Florida’s best workplaces reflects our ongoing investment in our people and culture, from offering meaningful roles to nurturing career development and personal wellbeing.”

ColorCraft operates in Orlando and Las Vegas, providing clients turnkey support throughout design, in‑house fabrication, custom rentals, shipping, and on‑site supervision. With over two decades of experience in exhibit production, the company supports clients across healthcare, technology, consumer goods, and more. 

“We believe when our team thrives, our clients do too,” shared Davis Hughes, VP of Sales. “Earning this recognition validates our efforts to blend creativity, culture, and operational excellence, making ColorCraft a creative partner, and a rewarding place to build a career.”

About Florida Trend’s Best Companies to Work For

Published in the August issue of Florida Trend magazine, the program highlights employers across three size categories. Participating organizations complete a survey of policies and practices, while randomly selected employees then provide anonymous feedback around key themes such as leadership, benefits, development, and engagement.

About ColorCraft

ColorCraft is a full-service exhibit agency with more than 30 years of experience in the trade show and experiential marketing industries. With facilities in Orlando, Chicago, and Las Vegas, ColorCraft provides strategic design, in-house fabrication, custom rentals, and program management for clients nationwide. The company’s portfolio includes work for several Fortune 500 companies across a wide range of industries.