Make Every Trade Show Event Your Own
So, your company exhibits at a couple of trade shows every year. And everyone on your team goes through the motions of preparing for the next big show….. Exhibit design – check. Shipping and setup – check. Sales team and collateral – check. Give-away swag – check. You get the picture. But are you just […]
Marketing Automation for Trade Shows – Smart Technology
Much has been written about trade show marketing and how to not only fill your booth with visitors but also how to follow up with prospects after the show closes. In fact, we’ve written three recent posts specifically on marketing your exhibit/event before, during, and after trade show events. This being said, sometimes technology comes […]
4 Steps to Choosing the Right Trade Show Booth Company
Trade shows are an excellent way to showcase your business and services. But standing out on the trade show floor to attract visitors to your booth isn’t easy in a sea of creatively designed trade show booths. Hiring the right company to collaborate with you on a custom display helps ensure you won’t be the […]
Content Strategy for Your Trade Show Event
While much has been said and written about content strategy, the content you write and produce for your brand comes with a number of benefits. Content, whether posted to your company’s website or its social channels benefits your brand not only by increasing human engagement but by also attracting search engines to your content and […]
10 Surprising Trade Show Industry Trends & Statistics
When you attend a trade show, you’ll see both new and old trends. It raises the questions: what is and isn’t working in the exhibiting world? What new trends should we expect to see this year? To find answers, we scoured the latest studies and data on the trade show industry to see what patterns […]
How Materials and Structures Affect Your Rental Exhibit
While there are many benefits to trade show rental programs, it still pays to do your homework in the process of determining; A – if renting is appropriate for your company and B – who will be your rental provider. That being said, there are many factors that contribute to your decision-making process. And one […]
Museum Design & Fabrication – Space Shuttle Pavilion Project Highlight
At DesignShop, now ColorCraft, we are proud of the exceptional, innovative projects we create for our clients. We love to work on museum exhibit design but one special project stands out for our team. In 2012 DesignShop was chosen to help launch the Space Shuttle Pavilion at the Intrepid Sea, Air & Space Museum at […]
Custom Trade Show Exhibit Flooring
You enter the trade show exhibit hall and are immediately overwhelmed with hundreds of exhibitors. You get the map. You know exhibitors will try to lure you in with samples, the smell of popcorn, a magician, comfy chairs, the dreaded prize wheel – but you have a plan. You will start at the far end […]
4 Tips for Choosing the Best Exhibit Space at Trade Shows
Choosing the right trade shows to exhibit at, determining whether you will purchase or rent your exhibit, and landing on the perfect booth design for your company are important decisions to your overall trade show success. But once you’ve made these choices, have you considered which space on the show floor might get you the […]
How to Effectively Tailor Your Trade Show Messaging For Success
Ever attend a trade show and get the feeling that the majority of exhibitors at the show aren’t selling anything that directly relates to you or your needs? Even if you’ve only been to a handful of shows, you’ve probably had this feeling at some point. While it’s possible you had attended a show that […]