Are Trade Shows Worth the Investment?
There’s a reason that businesses keep exhibiting at trade shows and expos despite the cost. When done right, trade show exhibits are a great way to build brand awareness and drive sales. If you’re an exhibitor (or planning to become one), you’ve probably wondered about having your own custom trade show display. But while creating […]
Top 6 Benefits of Custom Trade Show Displays
Right now, you’re probably contemplating whether or not to invest in a custom trade show exhibit. So let’s start with the big question – is it worth your time and money? If you’re looking to make an impact, generate leads, and become a brand powerhouse, creating a custom design will do just that. At ColorCraft, […]
Guide to Effective Trade Show Budgeting
So you’ve decided to exhibit at a trade show. That’s great, but have you thought about all of the costs you need to budget for? There may be some expenses you may not know about, which can ruin your trade show budget if not planned for properly. A simple way to start planning your trade […]
7 Trade Show Tips for Exhibitors to Skyrocket ROI
Once your business decides to exhibit at a trade show, the question becomes how to make the most of that investment. Having your own trade show display can provide unparalleled opportunities to boost brand awareness, build relationships and generate leads. Too often, we see businesses jump into trade show marketing without a solid plan of […]
5 Ways to Reduce Trade Show Stress
It’s no secret that trade shows can be stressful. From designing the perfect exhibit to training your team, there’s a lot that goes into successful marketing at any convention or expo. But the good news is that, with a bit of strategic planning, you can greatly reduce the daunting uncertainties that go into executing your […]
5 Reasons Why Orlando Rocks for Trade Shows
It’s no surprise that Orlando tops many trade show exhibitors’ and attendees’ lists of “favorite places to exhibit/attend a trade show”. With average high temperatures, in the Winter, hovering around 71 degrees and no shortage of things to do, when not on the show floor – Orlando is simply a fantastic place for trade shows […]
Targeting Personas Through Trade Show Marketing
As marketers, specifically in this case – trade show marketers – we’re all familiar with the idea of our “target market” and to that end “target market research”. In our efforts to brand and market our business, products and services – we understand that we must know who we’re trying to sell to and ultimately […]
Choosing a Custom Trade Show Booth Rental
There are a lot of decisions to make when choosing a trade show exhibit, like the size, design, budget and materials. The first question, however, fits in with them all: will you decide to rent your exhibit? Whether you’re an experienced exhibitor or new to the world of trade shows, it’s a big question. Let’s […]
Proper Exhibit Design Process
Don’t you hate it when you go to get your haircut and end up with a style you didn’t want? Or your server in the restaurant thought you said extra dressing when you said no dressing? The problem is – they didn’t listen to what you wanted. Fortunately for you, that won’t happen at ColorCraft. […]
6 Ways to Stand Out on the Trade Show Floor
Exhibiting at trade shows is all about marketing your company to a captive audience – bringing folks into your exhibit and engaging with them one-on-one. And while your pre-show marketing efforts should go a long way to book appointments for your sales team (ahead of time) – standing out on the show floor IS just […]