Trade Show Rentals – Look Different from Show to Show
Having a fresh and exciting look for your trade show event is important to your brand and is instrumental in attracting visitors to your booth. On the show floor, the trade show exhibits with the biggest “WOW” factor, the newest technologies and the most interactivity often drive the lion’s share of traffic and in-turn leads. […]
Outfit Your Rental Exhibit with Custom Trade Show Graphics
There are many benefits to renting trade show exhibits over purchasing. This is especially the case if you only exhibit at a few shows each year. Or your budget is a bit limited and you like the idea of spending about a third to half the cost of purchasing the same booth! But you might […]
Storytelling Through Museum Exhibit Design
Since the very beginnings of man, storytelling has been at the heart of human existence. From the very first pictures drawn on the walls of caves to our blogs and “tweets” of today – we are & always have been storytellers. It’s how we communicate, how we learn, and how we associate with one another. […]
10 Tips for Museum Exhibit Design Success
If you’re trying to design a permanent or temporary museum exhibit, you already know that they make the perfect outing. With a successful museum exhibit, you can provide individuals and families with a unique way to learn and experience history, inspiration, art, and wonder. But it raises the question – how do you create great […]
Renting vs. Owning Your Trade Show Exhibit: Pros & Cons
By now, most trade show marketers understand the availability of both trade show exhibits you own and those you rent. But what are the pros and cons of renting vs. purchasing your company’s trade show exhibit(s)? To start, let’s just say that it really depends on your company’s needs. Do you only exhibit at one […]
SEMA & AAPEX – Two Great Shows but What’s the Difference?
No doubt, Automotive Aftermarket Industry Week, in November of each year is one of the biggest trade show weeks of the year for Las Vegas. Every November, Vegas hosts both the SEMA Show (Specialty Equipment Market Association) and the somewhat lesser-known AAPEX Show (Automotive Aftermarket Products Expo) in conjunction with one another. Together, these two […]
9 Creative Trade Show Exhibit Ideas To Attract Visitors
With a new year of trade shows come new trends. So when it’s time to design your own custom exhibit, it can be difficult to know which direction to take. After helping hundreds of businesses build successful trade show exhibits, the ColorCraft team has learned a few things. Here are our top nine creative trade […]
5 Tips for Saving Money on Your Trade Show Exhibit
Everyone, especially marketers, look to get the most bang for their buck when making purchasing decisions. And let’s face it – trade show marketing can be expensive. The costs add up when you consider the booth space, pre-show advertising, your sales staff, the booth itself – and the list goes on… But there are ways […]
How Affordable is a Custom Rental Trade Show Exhibit?
When you hear the word “custom,” what comes to mind? For most, whatever they envision – boat, car, home, exhibit – they think “expensive.” And why shouldn’t they? Custom equals unique. Whatever it is, it’s made according to personal order. And typically that comes with a hefty price tag. Throw the word “rental” in the […]
Redesigning Vs. Refurbishing Your Trade Show Exhibit
The end of summer is quickly approaching. And for many that means time to set the annual budget. Is this the year you replace your trade show exhibit or can you get by with refurbishing one more time? It’s certainly up to you. Designers prefer to start fresh and clean with a new booth, but […]