Custom Rental vs. Hybrid Trade Show Exhibits
If you’re a marketing manager or responsible for the trade show marketing for your company, surely you’ve read a number of articles about the benefits of custom trade show rentals. Certainly, there has been no shortage of articles written about the benefits of renting, renting vs purchasing, etc. In fact, we’ve written a number of […]
10 Tips for a Successful Trade Show Experience
As a trade show marketing manager, you’re responsible for managing the budget, planning, execution and follow-up of each trade show at which your company exhibits. We thought it would be helpful to provide you with our top 10 list of “ways to ensure a successful trade show” experience for YOUR company. 1. Set Real Goals, […]
6 Eco-Friendly Trade Show Ideas for Sustainability
Trade shows are known to produce a large amount of waste every year. Thinking sustainably can help reduce the environmental impact of exhibiting. Going green doesn’t have to be difficult or expensive. In fact, it can even help save your business money. Below are a few eco-friendly trade show ideas and tips for exhibitors. 1. […]
Master Communication on the Trade Show Floor
So, you’ve got your trade show booth designed and the marketing program to compliment your efforts – but have you given the right amount of attention to your booth personnel? When all is said and done on the trade show floor, ultimately everything, including your level of success, boils down to face-to-face interaction with the […]
Benefits of a Custom Trade Show Rental Exhibit
You’ve seen them on the show floor (don’t pretend you haven’t) – trade show booths that are either in need of serious repair and updates OR those that simply look like the exhibitor should have gone for the upgrade. Not exactly putting their brands’ proverbial best foot forward huh? In many cases, companies and trade […]
3 Steps to Hiring the Right Trade Show Exhibit Company
What’s the most important thing in any relationship? Simply stated – TRUST! Whether we’re talking about our husbands or wives, doctors or home builders – In order to have successful relationships we must have mutual trust. Hiring a trade show exhibit company really isn’t any different. You and your partner have to have respect and […]
DesignShop Rebranded as ColorCraft Following Recent Acquisition
Industry veteran, Doug Hughes, has reacquired Orlando-based trade show exhibit company, DesignShop, and rebranded the agency as ColorCraft. Hughes was the original Founder of DesignShop, selling the company to two Private Equity groups in May 2016. Hughes is accompanied at ColorCraft by his son, Davis Hughes, who served as a top-performing Senior Sales Executive at […]
How to Exhibit Safely at Your Next Trade Show
The building anticipation of the wide-scale return of trade shows can be felt throughout the industry, however there will likely be a few new items on your show checklist. Although hand sanitizer has long been a staple for many exhibitors, it is important to consider the cleanliness of surfaces, electronic devices, pens, clipboards, and any […]
Tim Roulette Joins ColorCraft as Senior Account Executive
Orlando-based trade show services agency, ColorCraft, is proud to announce and welcome Tim Roulette as a Senior Account Executive. Roulette is a trade show industry veteran and senior leader with over 18 years of experience in business development and client relationship management across numerous industry segments. “The family atmosphere at ColorCraft resonated very strongly with […]