Trade Show Rental Programs – Term Discounts and Options to Purchase
Trade show exhibit rental programs come with many perks and for a lot of companies the benefits outweigh those of actually purchasing their trade show booth. When choosing the right exhibit house to partner with as your trade show rental provider, keep in mind that any long-term rental contract should include price breaks for multiple […]
Unexpected Out-of-Pocket Expenses in Your Trade Show Rental Program
Nobody likes surprises, right? Well…..maybe on your birthday – but certainly not in your trade show marketing program. When you make the decision to rent your company’s trade show exhibit, you should be sure to ask your trade show partner the RIGHT questions in order to understand your entire rental contract. This, of course, includes […]
Trade Show Services – Everything You Didn’t Think Of
When planning to exhibit at a trade show, it’s quite easy to put so much thought into the design of your trade show booth and collateral – that you completely forget about onsite show services. But just as important as creating a stellar trade show exhibit, you have to consider the logistics of installation, dismantle […]
Trade Show = Business Through Engagement
If you build it they will come…. But will they give you their business? Will you be remembered amongst your competition, from just across the aisle on the trade show floor? The success of your trade show marketing program relies on much more than simply having a “booth” at your industry’s annual conference or the […]
When Rebranding, Don’t Forget Your Trade Show Exhibit
Anyone who’s ever gone through the process of a corporate rebrand knows what a monumental task it can be. From the strategic decision to undertake the re-branding, in the first place, to identifying all of the elements which must be updated – it’s a lot of work and not cheap either! There are so many […]
12 Month Trade Show Planning Timeline
Trade show planning doesn’t have to be daunting. Whether you’re a first time exhibitor or an old pro, success all comes down to one thing: preparation. It’s important to start early and have a clear outline of the tasks needed to get your brand show-ready. That’s why we’ve broken down the planning process into three […]
ColorCraft Case Study: Custom Exhibit Fabrication
Our custom exhibit fabrication team does a tremendous job. We are constantly challenged and our team rises to the occasion every time. Recently, we were approached by a design firm with a concept that several other exhibit houses claimed would not be possible to build as shown in their design. The design is striking, but […]
Top Trade Show Marketing Tips: 12 Do’s and Don’ts
Don’t let the idea of exhibiting at a trade show overwhelm you. It’s a great way for your business to build brand awareness, demo new products, create industry connections, and gain new customers. The key is making the most of your time at the event. To make things easier, we’ve split our top trade show […]
Is Your Brand and Trade Show Program Alive?
Look up the word “alive” in the dictionary, or as we do today, “Google it”. You’ll find a definition that is something to the effect of: having life: not dead or inanimate: still in existence, force or operation. You could also say that being alive is having the ability to “experience”. In the business world […]
Trade Show Booth Rental = No Capital Expense
So, we’ve written a number of articles about the pros and cons of trade show rentals vs purchasing your trade show booth – but one area we’ve only briefly touched on is the business end of both. Sure, you can have a great looking exhibit, whether you choose to rent or purchase your trade show […]