Reduce Trade Show Booth Logistics Expenses With Lighter Weight Materials
You consider the new exhibit design rendering on the paper in front of you. The lines are elegant, the presence is significant. Everything has been considered. Branding. Product display. Storage. Customer Engagement Areas. Setup and dismantle concerns. You must have it. Then you receive your first post-show reconciliation invoice and realize that ALMOST everything has […]
Custom Rental Trade Show Exhibits & Their Environmental Benefits
Custom trade show rental exhibits and booths provide a number of benefits to companies that desire the look and feel of a custom exhibit, but have restricted budgets. There are of course other benefits to renting your trade show booth that include: In short, there are many pros to choosing to rent your company’s next […]
Owning vs. Renting My Exhibit: Does Booth Size Matter?
When considering your options for your next trade show event, especially if the budget is a bit tight or your company needs to be represented at multiple shows at the same time – rental exhibits could be a very real alternative. Not only are custom rental exhibits a cost effective solution, but trade show exhibit […]
Design European Flair into Your Trade Show Exhibit
Trade Show Management & Design with Flair! Remember the movie, Cocktail, with young Tom Cruise? He tossed those bottles in the air, poured mouth-watering libations and dazzled his patrons. The whole point of flair bartending is to entertain patrons and enhance the overall guest experience. And the handsome Tom Cruise is nothing, if not entertaining. […]
7 Tips For Making The Most of Trade Shows
Trade shows—they’re your time to shine. It’s not every day that you get an opportunity to so readily showcase your services or products to hundreds or even thousands of hungry consumers, so there’s nothing more important than wowing the entire exhibit hall with your brand’s cutting-edge charm. You might be wondering, How am I supposed to […]
Top Upcoming Las Vegas Trade Shows in 2020
Las Vegas, Nevada is known for more than the casinos along its neon Strip. Not only is it home to one of our trade show exhibit warehouses, it’s also one of the most popular cities in the country for trade shows. As a city filled with resorts, fine dining and other entertainment, it’s also full […]
iPad Presentations & Mini-Sites for Trade Shows
Using iPads as low-cost, yet elegant, kiosks at trade show events has become incredibly popular. And no wonder. They look great, can display a number of different types of media and add an interactive touch that enriches the overall experience of your exhibit. But, if you want to put a real marketing tool in the […]
Top Upcoming Orlando Trade Shows in 2020
Orlando, Florida is known for more than being a top tourist destination. Not only is it home to our headquarters, it’s also one of the most popular cities in the country for trade shows! While families may flock to the theme parks, it’s a city full of expos and conventions for exhibitors and attendees. Here […]
Branding Memories Through Trade Shows
There are many definitions and flavors of definitions for what defines a Brand (hint: it’s not your logo). But for the purposes of this article, we’ll use the idea that “brand is a memory”. Everything you remember about a company – through interaction, what other people say about it, its advertising, its products or any […]
Brand Memory Identity and Face-to-Face Marketing
In our article, “Branding Memories Through Trade Shows“, we discussed the idea that your “brand is a memory”. Everything your customers and prospects remember about your company through interaction, its products, its advertising, etc. contribute to making up the whole of your “brand” to create that lasting impression – be it positive or not. In […]